The knowledge gain and awareness campaigns workshop (13 December 2023) encouraged collaboration and communication throughout the blue biobased value chain through digital campaigns, event organizing and exhibitions. Arts and design sector were invited, and their participation was enthusiastic. Ideas from the participants included short sub-marine videos; simple, but impacting images, such as murals depicting the current state of the sea and the need of biobased solutions; events dedicated to children, with games and comic books for showcasing the fishing production and recycling, emphasizing consumer-level sustainability improvements. The main points to be promoted into the future communication campaign that will be elaborated in the frame of the project, are the needs of a more responsible use of the sea products and the use of blue waste for innovative bio-derivates.
